Certifications and sources
Each item below links to the listing we checked. Click through to see the certifier’s current entry.
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Leaping Bunny
No new animal testing of finished products, formulations or ingredients after a fixed cut-off date — enforced through a supplier monitoring system, annual recommitment and agreement to independent audits. It does not cover animal-derived ingredients.
Cruelty Free International approved brands (Leaping Bunny) · checked 31 Oct 2026
“Cruelty-free” is about animal testing; “vegan” is about ingredients. What each label means.
Parent company
Superdrug (own brand) is owned by A.S. Watson. Cruelty Free International: “Superdrug is owned by AS Watson. This parent company is not approved.” Source
Certifiers assess the brand, not its owner. Some shoppers avoid brands whose parent company sells animal-tested products elsewhere; others buy them to support cruelty-free lines. More on the parent-company question.
Before you buy
- Check the ingredients if you want vegan. Look out for carmine (CI 75470), beeswax, lanolin, shellac and other animal-derived ingredients.
- Ranges differ by country. Products, formulations and certifications can vary between markets.
- Official website: superdrug.com
Frequently asked questions
Is Superdrug (own brand) cruelty-free?
Superdrug (own brand) is listed as cruelty-free by Leaping Bunny, according to the certifier listings we checked on 31 October 2026. These certifications cover the brand itself.
Is Superdrug (own brand) vegan?
Partly. Superdrug (own brand) sells vegan products, but not its whole range is vegan. Check each product’s ingredients or look for a vegan logo on the pack.
Who owns Superdrug (own brand)?
Superdrug (own brand) is owned by A.S. Watson. Cruelty Free International: “Superdrug is owned by AS Watson. This parent company is not approved.” Certifiers assess the brand itself, so a certified brand can belong to a group that also sells products that are not certified.
How current is this information?
We checked the sources linked on this page on 31 October 2026. Certifications and product ranges change, so follow the links to the certifier’s own listing for the latest status, and tell us if something is out of date.
About this directory
We only list brands we have verified against a certifier’s database (or, where marked, the brand’s own published policy). If a brand is not in our directory, that does not mean it tests on animals — only that we have not verified it. How to check any brand yourself.